What I’m Doing Now


Reinforcements, INC

It’s my business and business is good.

It’s hard to connect through a screen.
Hard to inspire. Hard to create trust. Hard to build a culture and hard to close a sale.
At Reinforcements, we make videos and we help executives be comfortable and compelling on camera.
The result is you have more confidence. your culture is stronger, your marketing works better and your sales become easier.

How It’s Written

My ongoing series on great stories. Available in print and audio via Substack and on YouTube.

How to Succeed In Evil

Three books into the new series. You can get them here.

Fake Bible Verses

Been noodling these with friends for years. Finally publishing an actual book of them .

Playing Guitar

Like many, I’ve noodled with the instrument for a long time — written songs, played out a bit — but now I’m knuckling down and really learning it with a focus on jazz and swing. It’s fine recreation that doesn’t involve words or computer screens, which is just what I need right now.

And it has the added benefit of being a wonderful sitting around hobby. Great for shelter-in-place. You should totally start. The first bits can be tough and discouraging, but the lifetime after that is great.

This page is an excellent idea I picked up from Derek Severs. You should make one for yourself.