Patterson Pope
Posted on | January 1, 2009 | 1 Comment
So, once upon a time there was a wonderful company called Patterson Pope. And they did, well, friggin’ everything. They did so much, so frantically that they couldn’t even explain it. Even customers who loved them dearly would buy a product or service from other suppliers.
So the project was first and foremost branding. Enter Space Made Simple. It was more than a tagline, it was a rallying cry.
Here’s the first paragraph from their capabilities brochure:
In the beginning, the world was without form and void. Then came stuff. After that, it got confusing. Files, supplies, inventory – whatever it may be, it takes up space and gets disorganized. That’s where we come in. We’re Patterson Pope. And we take space and materials and make them simple, elegant and efficient.
And this branding worked so well that members of the saleforce memorized this and started every presentation with a recitation. How’s that for owning a positioning?
After the brochure, tagline and website redesign came a series of web videos, sent to existing and potential customers. These were designed to make sure everyone knew everything that Patterson Pope did. They were also supposed inject a little levity into what was a very dull category. Website traffic jumped over 60% each time a new video went out.
Patterson Pope – Shredder
Patterson Pope – Rotary
Patterson Pope – Museum Case
Patterson Pope – Moveable Shelving
Patterson Pope – Aftermath
Patterson Pope – Weapons Racks
Patterson Pope – Shelving
Patterson Pope – Hallway
Patterson Pope – Casework
…then came stuff
Since the original web videos, the campaign has evolved under the heading the Laws of Stuff. The orange cube was developed as a symbol for whatever kind of stuff an organization has to deal with.
From there, we created the Laws of Stuff (as inexorable as gravity they are) and lawsofstuff.com
Patterson Pope – Laws of Stuff – Pens
Patterson Pope – Laws of Stuff – Socks
Patterson Pope – Laws of Stuff – Pocket
Comments
One Response to “Patterson Pope”
Leave a Reply
What’s in this coffee?
Take a Class.
Patrick's Tweets
- RT @SVAllie: Come and join us at http://bit.ly/df9kBy for @PatrickEMcLean's reading at 9:30 pm EST #dragoncant
- Getting ready for a reading on #dragoncant at 9:30 -- first few chapters of Unkillable
- @KatCutler Thanks for your kind words. Make those little kids into readers will ya ;-)
- Rule of Creation No. 5 -- The middle of everything is hard. #creating
- @Cianmm Safe travels my friend. You'll have a blast. Sadly, I will be unable to attend. But enjoy it to the hilt for me.
April 14th, 2009 @ 3:29 pm
These are great. I love marketing with a humorous twist, and you know how to hit it every time! Thanks for sharing – I definitely know who to look to for storage ideas now.
[Reply]