Axiom Creative Group
Posted on | January 1, 2009 | No Comments
Ad agencies, design firms and marketing communications firms uniformly do a crappy job of talking about what they do. (Yes, I did say that marcomm firms aren’t very good at communications) Specifically, they can never seem to explain why and how they approach the business differently than anyone else.
Axiom was firm that I did a tremendous amount of work with. And, in addition to the raw power of talent, the Axiom difference really was that they really, really, REALLY gave a shit. Beyond the bounds of all rationality. They lived design. They died design.
So why hide it? Why not absolutely flaunt it?
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