patrick e. mclean

copywriter • author • raconteur

Why I fear the iPad will disappoint.

There is a lot of hype about the iPad. I am skeptical for many reasons, but all of my fancy arguments were just trumped by an email Apple just sent me. At the very top was this:

After reading this sentence I have become afraid for Apple. It smacks of sales-ly desperation. Because if that’s the [...]

The Reason to Practice an Art

It occurs to me, how much of my life I have spent in the practice of an art. As I write it, the word ‘art’ seems ladened with incorrect connotations. It seems more correct to describe the process as a craft. There is, to be certain, an art of writing. But to get to the [...]

Fifteen Kinds of Snow It Would Be Useful to Have Names for

There is a popular story that says that  Eskimos have many different words to describe many different kinds of snow. It is a total hoax. Which is a shame, because the idea has a certain magic to it.

Fifteen Kinds of Snow that It Would Be Useful to Have Names for:

The damp, back-killing snow that’s a [...]

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