Case Study Development

Do you have a process to continuously capture great case studies about the value you provide? If not, you’re leaving money on the table. For sales, product development, customer research and a thousand other reasons, you should have a disciplined feedback loop and a process to turn that feedback in great case studies and testimonials.


Process

  • Discovery
    • Content/Case Study Audit
    • Interviews with Key personel
    • Salesforce Intake survey
    • Brief
  • Training
    • Webinar – ‘How to Spot a Great Case Story’
  • Ongoing
    • 1-2 customer interviews a month
    • Written into cases
    • recorded for podcast and video
    • Follow-on ideas/customer feedback
      • additional content
      • sales/service improvements
      • sales process improvement
    • Yearly
      • Case summary video. Clips, quotes and pictures from the year’s best cases.
      • State of the stories report.
6 months
1999/mo
  • 6-12 new case studies
  • Sales Training
  • Customer feedback
  • Sales process improvements
12 month commitment
1499/mo
  • 12-24 new case studies
  • Sales Training
    Customer feedback
    Sales process improvements
    Case study video

Case Study/Website Overhaul

You’ve made some people happy, created value in the world and cashed some checks. And even though you’ve captured this in case studies, they don’t convert like they should. We can retool them so that, they won’t punish your potential customers for reading them.